Articles
Long-form practical AI analysis, experiments, strategies, model evaluation, creative applications, and real-world business lessons.
AI Does Not Need to Be Complicated to Be Useful
The most valuable first step for many businesses is not an agent, an integration, or a technical stack. It is finding one stubborn piece of everyday work and making it meaningfully better.
Practical AI10 min readAugust 28, 2026
The 20-Minute Review Audit: What Your Customers Already Told You
A simple AI-assisted exercise can turn a pile of customer reviews into sharper messaging, better offers, and a clearer picture of what people actually value.
Marketing8 min readAugust 21, 2026
A Better Prompt Starts With the Job, Not the Tool
Before you worry about prompt tricks, explain the work: the audience, the goal, the constraints, the source material, and what a good result should accomplish.
Working With AI7 min readAugust 14, 2026
What Should a Small Business Actually Test in a New AI Model?
Benchmarks are interesting. Your own work is decisive. Here is a practical evaluation framework for deciding whether a new model makes a difference to your business.
Model Evaluation8 min readAugust 7, 2026
Image Generation Is Becoming a Working Tool, Not a Novelty
The interesting question is no longer whether AI can make an impressive picture. It is whether a business can direct, revise, and reuse visual work with enough control to matter.
Creative AI8 min readJuly 31, 2026
The Follow-Up Gap: Where AI Can Help Sales Without Replacing the Salesperson
The human conversation may be the valuable part of sales. The notes, cleanup, reminders, and first-draft follow-up around it are where AI can quietly earn its keep.
Sales8 min readJuly 24, 2026
Five Useful Things to Try Before You Build an Automation
You can learn a surprising amount about where AI belongs in your business before connecting a single system.
Automation7 min readJuly 17, 2026
What ‘Agentic’ Means When You Run a Real Business
Strip away the terminology and the business question is straightforward: can the system reliably carry a useful piece of work across multiple steps while staying inside clear boundaries?
AI Systems9 min read